China Division Seminar One – Understanding the (New) Chinese Consumer24th June 2019
The Luxury Network Australia’s China Division welcomed their members to the first of a series of seminars exclusively offered to provide insight into the Chinese market and its consumers.
With recent reports from Mckinsey and Ogilvy, the seminar presented key findings from the research and provided a look into the habits and behaviours of the world’s most significant luxury consumers. Members learnt about the latest insights and trends on the lucrative Chinese luxury consumer and how this implicates businesses within Australia, followed by a Q&A from a panel of industry experts.
We look forward to welcoming you all to our next seminar, which will feature tutorials on Wechat in our Wechat Masterclass.