Watchmaking is nothing new to Nicola Andreatta, Roger Dubuis’ new CEO, who comes from a family that has been involved in various aspects of watchmaking for three generations. Like Roger Dubuis, however, a love of doing things differently has been a key factor in a successful career in luxury spanning more than two decades.

Born in Italy to an Italian father and Swiss mother, multilingual Andreatta (Italian, French, English, Spanish, and Cantonese) is a dual Italian/Swiss national who nurtures a deep-seated fascination for new technologies and innovation. He combines this with an extensive background in managing multinational scenarios within culturally diversified environments on several continents (the EU, Asia, and the Americas). In keeping with his love of a challenge, in his spare time, Andreatta can be found engaged in any one of a number of extreme pursuits ranging from sailing and windsurfing to skydiving, piloting, or aerobatics, or even at the wheel of racing cars.

Having spent the early years of his career working for his father at a family-owned company, Andreatta enjoyed a five-year experience in Hong Kong occupying different positions, while developing a world-class set of skills in financial management.

Returning to Europe in 2003, Andreatta decided to give free rein to his entrepreneurial ambitions and launched his own brand called N.O.A (standing for None of the Above), resulting in an international reputation as a visionary entrepreneur in the world of luxury watches. After selling the brand to a US investor in 2013, Andreatta subsequently turned his attention to working on a relaunched and developed watch category for American jeweller Tiffany & Co. in Switzerland, prior to joining Roger Dubuis in December 2018.

An agile, impactful, and dynamic communicator, Nicola Andreatta brings to Roger Dubuis exactly the type of paradoxes in which the self-styled brand that dares to be different specialises, combining vast inter-continental experience in business administration with an in-depth and intuitive knowledge of watches and the watch industry, along with an indomitable entrepreneurial spirit.

Like Roger Dubuis, Nicola Andreatta combines unleashed creativity with an unbridled love of excess and larger than life experiences. The watch he’s most excited about? The next one, of course, the one in which he will be able to express his own take on what Roger Dubuis is all about.