The Luxury Network’s China Division has had a busy couple of months of events and hospitality to support Network member Diageo Prestige, with their Chinese community engagement strategy.  Diageo alongside the China Division are rolling out a series of high-end whisky tasting experiences for members of the Chinese community in Australia to profile the Rare & Exceptional Collection of fine spirits, including John Walker & Sons, King George V, Talisker, Mortlach, and Dalwhinne.  Some of the very rare collectors’ editions are valued at $40,000 plus.

Two of the special events co-hosted were a 6-course degustation lunch and whisky tasting for 20 very lucky guests held in the Upper Tower at Quay on a sunny Autumn afternoon, and a cocktail night and whisky tasting for 50 members of the prestigious Zoomspeed Car Club & Supercar Concierge Sydney.  Four bottles from the range were given away on the evening via a Wechat lucky draw.

Should you require further information on how our China Division can develop your Chinese community engagement in Australia, please contact our CEO, James Rowden via email at james@theluxurynetwork.com.au